₹2.5L to ₹1.4Cr Per Month | 56X Revenue Growth | 6X ROAS Scaling to 12X at Peak | 6+ Year Partnership
56X
Scale-up in 8 months with 65% CMGR
32%
Conversion rate delivered by CartPRO — 1 in 3 visitors completed a purchase
12X*
ROAS baseline scaling to 12X at seasonal peak across ten winning products
35K
Organic users per month — 300% SEO growth post migration rebuild
01 THE BriefMR BUTTON came to BRAD ADVERTISING | BRAD oneGROUP at a critical inflection point. Sales had stalled at ₹2.5 Lakhs per month with no clear path forward. The brand had potential. The growth had not followed. A performance marketing agency built for exactly this challenge, two specialist teams were deployed in a single, coordinated growth system. BRAD ADVERTISING took full ownership of the growth environment auditing the SEO foundation, rebuilding organic search architecture, and deploying a full AEO strategy to ensure MR BUTTON surfaced across both search engines and AI-generated answer results. In parallel, a full Meta Ads programme, backed by performance creative built specifically for conversion, was activated to drive immediate, scalable demand while the SEO and AEO foundation compounded in the background. Both teams worked cross-functionally from day one, aligned to a single commercial objective: revenue growth for MR BUTTON with measurable, sustainable returns.
01 CHALLENGES
MR BUTTON had moved to Shopify but without SEO transfer, performance marketing, or conversion infrastructure, sales sat stuck at ₹2.5 Lakhs per month while organic equity eroded and growth stalled
KEY GAPSThree compounding problems defined the starting position for MR BUTTON. Sales had plateaued with no scalable demand channel. At ₹2.5 Lakhs per month, MR BUTTON had a product range including blazers, shirts, and trousers with genuine market appeal but no performance marketing infrastructure to put those products in front of buyers at scale. No Meta Ads programme. No performance creative. No structured paid growth engine. Conversion rate was too low to justify paid investment. Without a structured conversion layer, increasing paid traffic would have increased spend without proportionately increasing revenue. MR BUTTON needed a mechanism to capture, engage, and convert visitors before Meta Ads investment could be justified at meaningful scale. Organic search performance was quietly suppressed without being immediately visible in the analytics. URL structures, redirect chains, canonical configurations, and indexed page authority were underperforming, leaving the store ranking below its actual domain history and potential. SEO equity that had been built over time was slipping with no recovery strategy in place
04 SOLUTIONSWith a full Meta Ads performance programme activated, BRAD ADVERTISING | BRAD oneGROUP targeted MR BUTTON's core buyer profile across India. Performance creative strategy was built around the brand's ten winning products, with blazers, shirts, and trousers forming the primary creative set. Campaign architecture covered cold audience acquisition, warm retargeting, and retention across the full funnel, with budget allocation shifting dynamically toward the highest-returning creative and audience combinations as performance data accumulated. In parallel, a full SEO audit of MR BUTTON's organic search environment identified every structural gap suppressing rankings and visibility. URL structures were rearchitected to retain topical authority built over time. Canonical tags, meta frameworks, heading hierarchies, and internal linking structures were corrected and optimised across the entire store environment. Collection and product pages were rebuilt around MR BUTTON's core commercial categories, with blazers, shirts, and trousers receiving dedicated, fully optimised pages structured to capture high-intent fashion search queries across India. Schema markup, structured data, and AEO infrastructure were implemented as non-negotiable requirements giving the store a fresh foundation to grow organic rankings from a credible base and surface across AI-generated answer results from day one. SEO keyword intelligence shaped paid social targeting throughout the programme. Every improvement made in organic search compounded the performance of paid media, and every insight from Meta Ads informed content and AEO decisions in return. The integrated effort delivered results that no single channel could have achieved independently. Within 120 days, monthly sales climbed to ₹30 Lakhs. As the programme matured, ROAS reached a consistent 6x baseline and scaled to 12x during peak seasonal windows across ten winning products. MR BUTTON ultimately reached ₹1.4 Crore in monthly sales growth that redefined what the business was capable of. This was not the result of one channel or one team. It was the result of a performance marketing agency operating as one unified growth system
05 OUTCOMESLucira Jewelry to 1M+ Monthly Users
01
Shopify Migration | Faster Speed & 91% Monthly TCO Optimisation
A migration without disciplined SEO transfer is a silent revenue leak — BRAD TECHNOLOGY's full rebuild of Mr Button's redirect architecture and Shopify foundation recovered suppressed organic equity while cutting total infrastructure costs by 91% per month, making platform migration the most underleveraged growth and cost lever in Indian e-commerce
02
Cross-Functional Teams Compound Revenue Faster
BRAD TECHNOLOGY and BRAD ADVERTISING operating as one unit was the structural reason Mr Button scaled from ₹2.5 Lakhs to ₹1.4 Crore per month, a 56x revenue increase, where conversion data informed creative, SEO shaped paid targeting, and technical improvements lowered acquisition costs across the entire programme
03
CartPRO Converted 1 in 3 Visitors with high intent buyers
A 32% conversion rate fundamentally changed the economics of Mr Button's business, ensuring demand generated by SEO and Meta Ads was never lost at the final step and making CartPRO the commercial multiplier that drove ₹1.4 Crore per month at 6x ROAS scaling to 12x at peak
READY TO SCALE YOUR BRAND?
Mr Button went from ₹2.5 Lakhs stuck to ₹1.4 Crore per month scaling. If your store has the product and the ambition, BRAD oneGROUP has the cross-functional system to get you there.
Start Your Growth Story with BRAD ADVERTISING
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