Minutiae Jewellery

Designer Fashion Jewellery Online

Vist Website

Services

Shopify 2.0 & SEO development
Editorial Wire-framing & Development
Third Party API Integration
Payment Gateway & Shipping Integration

Tech partners

Shopify
Razorpay
Shiprocket

The ask

With the global jewellery market's upward trend and an expected valuation of $480.5 billion by 2025, Minutiae is actively rejuvenating affordable, exquisite fashion jewellery. Their core mission revolves around crafting exclusive, limited-edition jewellery collections that showcase not only superior quality but also trendsetting style. In the realm of fine fashion jewellery shopping, Minutiae has emerged as the ultimate online destination, transcending geographical boundaries.

Tech partners

Shopify
Razorpay
Shiprocket

The ask

With the global jewellery market's upward trend and an expected valuation of $480.5 billion by 2025, Minutiae is actively rejuvenating affordable, exquisite fashion jewellery. Their core mission revolves around crafting exclusive, limited-edition jewellery collections that showcase not only superior quality but also trendsetting style. In the realm of fine fashion jewellery shopping, Minutiae has emerged as the ultimate online destination, transcending geographical boundaries.

The solution

We utilized tools and prototypes throughout development. Given the Brand's reputation, aligning with brand guidelines and ensuring recognizable simplicity for customers was essential.
Our goal was to understand factors impacting consumer choices. Thus, in making development decisions, Brad's experts prioritized client needs. Through wire-framing for editorial and brand purposes, we created a website that aligns with the brand's ethos and user perspective, enhancing user-friendliness.
The result was a concise design and user experience meticulously crafted on Shopify, the world's leading ecommerce platform

The Results

Custom Shopify development for Minutiae proved successful, significantly boosting the brand's conversion rate due to the user interface. It earned top marks on GT Matrix and Google Page Insights from Brad's evaluators. The narrative brand's website boasts pleasing aesthetics, swift loading, and an enhanced user experience.
Brad Experts played a pivotal role, helping the brand meet requirements and resonate with the target audience, all while maintaining an inviting demeanor for users

91

GT Matrix & Google Page Insights Score

0%

Website downtime during migration

Improved CX

Customer experience improvements that increased sales.