From Launch to 25,000 Monthly Organic Users | 3.2x ROAS From Organic Search | Page One Ranking for Best Outfit for Navratri | 94% Faster Crawling Through Technical Optimisation
25K+
Monthly organic users reached from a standing start post launch
3.2X*
ROAS delivered entirely through organic search without paid media dependency
#1
Google Page One for "Best Outfit for Navratri"
94%
Faster crawling through technical architecture built at the source
01 THE BriefSome brands arrive knowing exactly what they want to be. NeroIndia was one of them. A fashion-forward destination for the modern Indian woman, rooted in the richness of festive dressing and built for the way she actually shops today: on her phone, in the scroll, through search. What it needed was a digital platform that matched that clarity of vision with equal precision of execution. The brief that came to BRAD oneGROUP was not simply to build a website. It was to build a digital commerce platform capable of competing for organic search visibility in one of India's most competitive fashion categories from the moment it went live. BRAD TECHNOLOGY led the design and development, while BRAD ADVERTISING drove the SEO programme, working as a single integrated team from the first line of code. The result was a platform that did not wait to be discovered. It was built, from the inside out, to be found.
01 CHALLENGES
India's festive fashion category does not reward patience. It rewards preparation. Launching into a space where established players had years of search equity, seasonal momentum was everything, and the Indian woman's attention was fiercely contested meant that every decision made in the build carried commercial weight.
KEY GAPSNeroIndia came to search with a blank slate. No domain history, no indexed pages, no backlinks to speak of. In a category where competitors had been accumulating organic authority for years, there was no shortcut to credibility. Every ranking position would need to be earned on the quality of the platform itself. That shifted the entire weight of the SEO strategy onto the technical build, and it had to be right from day one. In Indian fashion, the festive calendar is the commercial calendar. Navratri, Diwali, wedding season: these are not just cultural moments, they are the periods when India's fashion consumers search with the clearest intent and the highest readiness to buy. Miss the indexation window before Navratri, and the opportunity is gone for a year. BRAD ADVERTISING understood that seasonal readiness was not a content problem. It was an engineering and planning problem, and it had to be solved at the build stage.A fashion catalogue is beautiful to browse and punishing to index. Product variants, filter-generated URLs, duplicate category paths, and image-heavy pages all conspire to slow a search engine's ability to crawl and understand a site. For a new domain trying to build authority quickly, a technically inefficient platform is not just a performance problem. It is an invisibility problem. BRAD TECHNOLOGY treated crawlability as a non-negotiable foundation, not an item to revisit after launch.The commercial objective was clear-eyed: generate measurable return on investment from organic traffic alone, without leaning on paid media to carry early performance. That is a high bar. Achieving 3.2x ROAS from search requires that the journey from query to purchase is designed, not accidental. It means the right people arrive on the right pages, and those pages are built to convert. That alignment had to be baked into the platform architecture from the very beginning.
04 SOLUTIONSBRAD TECHNOLOGY approached the NeroIndia build the way a great editor approaches a cover story — and BRAD ADVERTISING structured the SEO programme with the same discipline: every element earns its place, nothing is decorative without purpose, and the whole thing has to work the moment it lands. Organic search performance was a primary design criterion, sitting alongside commerce functionality and user experience as a founding requirement, not a post-launch addition. The 94% improvement in crawl efficiency was not something BRAD TECHNOLOGY fixed after the platform launched. It was a consequence of how the platform was built in the first place. Clean, logical URL structures across every category and product page. A site hierarchy that told Google exactly what mattered and why. Internal linking designed to distribute authority efficiently as the catalogue grew. Canonical tags applied systematically to protect against the indexation noise that filter-generated URLs create on fashion platforms. Streamlined XML sitemaps, optimised crawl directives, and the elimination of redirect chains meant that when Google arrived at NeroIndia for the first time, it could index the entire platform comprehensively and quickly. That speed of indexation is what made everything else possible. 94% — Faster Crawling, Built In From Day OneCore Web Vitals — Launch-Ready, No Remediation NeededSchema — Rich Markup Across Every Product, FAQ and CollectionZero — Post-Launch SEO Firefighting Required The Indian woman searching for her Navratri outfit is not casually browsing. She has a colour in mind, an occasion on the calendar, and a decision to make. NeroIndia needed to be the answer she found first. BRAD ADVERTISING built a dedicated seasonal content architecture targeting "Best Outfit for Navratri" and its related intent queries with editorial precision: collection landing pages organised by Navratri's traditional nine-colour calendar, outfit guides built around occasion and styling context, and content published with enough lead time for Google to evaluate and rank it before the search moment arrived. When India's most culturally resonant festive fashion search query peaked, NeroIndia was already on Page One. That position was the direct consequence of content architecture and technical readiness built weeks in advance, and it was a primary driver of the 3.2x organic ROAS outcome. Visibility is the beginning of the story, not the end. For organic search to deliver 3.2x ROAS, the platform had to convert the curiosity of a fashion search into the confidence of a purchase. BRAD ADVERTISING and BRAD TECHNOLOGY built NeroIndia's product and collection pages with the full purchase journey in mind: intuitive product discovery, transparent pricing, trust signals positioned exactly where purchase intent is highest, and a mobile-first checkout experience built for how Indian women actually shop. The organic traffic arriving on NeroIndia was not random. It was pre-qualified by intent. Someone searching for a Navratri outfit, a specific ethnic style, or a festive occasion look arrived on a page built specifically for that moment. The match between what she was searching for and what she found is the mechanism behind every rupee of that 3.2x return. Page speed and Core Web Vitals performance were resolved during the NeroIndia build, not diagnosed after the fact. Image delivery pipelines, lazy-load protocols, efficient CSS rendering, and server-side architecture decisions were all locked in before a single page went live. The platform launched already meeting Google's performance-weighted ranking signals, which contributed directly to how quickly rankings were established and how durably they held. When NeroIndia appeared in search results, it did not look like every other listing. Product schema, breadcrumb markup, FAQ schema, and organisation structured data were implemented natively across the platform at build stage. The result was rich, visually differentiated SERP listings from the first day of indexation, earning higher click-through rates and positioning NeroIndia as the authoritative answer in a crowded fashion search landscape.
05 OUTCOMESSearch matters for Nero India
01
Results That Compound.
NeroIndia launched with no domain history, no inherited traffic, and no paid media safety net. What it had was a platform built to earn every position on merit. BRAD TECHNOLOGY delivered 94% faster crawling and full Core Web Vitals compliance from day one, with zero post-launch remediation required. Google indexed the platform comprehensively from its first crawl cycle, ranking velocity accelerated from week one, and organic authority compounded week on week without a single emergency audit or retroactive fix.
02
Search Becomes Revenue.
BRAD ADVERTISING built a content and keyword architecture that turned search intent directly into commercial return. High-intent festive queries, seasonal content timed to the Indian calendar, and conversion-optimised product pages working in precise alignment delivered 3.2x ROAS from organic search alone. No paid dependency. No performance shortcut. Every rupee of return traced back to a woman who searched, found exactly what she was looking for, and bought.
03
Found First. Always.
When Indian women searched for the best Navratri outfit of the season, NeroIndia was the first answer they found. A Page One Google position for one of the year's highest-intent festive fashion queries, held at the peak of commercial demand, drove 25,000 monthly organic users to a brand new domain with no legacy authority and no inherited audience. Built from zero. Ranked on merit. Scaled on strategy.
READY TO BUILD WHAT NERO INDIA BUILT?
BRAD TECHNOLOGY builds the platform. BRAD ADVERTISING builds the search presence. Together, as BRAD oneGROUP, they deliver a single discipline. The kind that ranks from launch day, converts with intent, and grows without a paid media lifeline.
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