Discipline: PRE-LAUNCH, LAUNCH, BUILD & SCALE
HOCHE PARIS
0 to 8K Followers | 5.8x ROAS | Google Page 1
A 30-Day Brand Launch | How BRAD oneGROUP designed, built, and launched Hoche Paris end-to-end in 30 days — pre-launch strategy, full-service brand launch, and a performance system that turned a new name into a ranking, revenue-generating luxury brand
01 THE BriefHoche Paris came to BRAD oneGROUP with a bold founding vision and zero digital presence. A brand combining Parisian design philosophy with India's finest leather craftsmanship, Hoche Paris needed more than a website. It needed a complete brand launch system: a feature-rich Shopify store, a pre-launch demand campaign, an SEO foundation built to rank from day one, performance creative, social media presence, and a Meta Ads engine capable of generating revenue from the moment the store went live. BRAD oneGROUP deployed its full cross-functional capability across BRAD TECHNOLOGY and BRAD ADVERTISING as a single integrated team. Every workstream, technical build, organic search, paid media, social content, and performance creative, was designed and executed in coordinated sequence, ensuring Hoche Paris launched not just as a website but as a brand with visibility, authority, and commercial momentum already in motion.
01 CHALLENGES
Launching a premium leather goods brand with zero digital presence, no social following, and no domain authority, in one of India's most competitive D2C markets, demanded a full-stack solution built with precision across every channel from the very first day of engagement.
KEY GAPSLaunching a Premium Brand in a Crowded Market With Zero Existing PresenceHoche Paris entered the Indian leather goods market as a completely new name competing against established domestic and international brands with years of search authority, social followings, and customer trust already in place. Four core challenges shaped the brief.No Brand Awareness, No Audience, No History. Hoche Paris launched with zero social followers, no domain authority, no indexed content, and no existing customer base. Every element of brand credibility, search rankings, social proof, press coverage, and community, had to be built from the ground up within a compressed launch window. A Pre-Launch Window That Needed to Work. Launching a premium product into a cold market without building anticipation first is a commercially expensive mistake. The brand needed a structured pre-launch campaign to generate awareness, build an audience, and prime demand before the store opened, giving paid media the warm audiences and social proof it needed to perform efficiently from day one. SEO Competition From Day One. Ranking for high-intent leather bag queries in India required a technically sound Shopify build with SEO infrastructure embedded from the first commit. Without it, organic visibility would take months or years to develop, leaving the brand entirely dependent on paid media for revenue. Converting a Premium Buyer in an Emerging D2C Category. Hoche Paris positioned itself as an ethical, handcrafted luxury brand in a market where buyers were accustomed to mass-produced alternatives. Converting a premium buyer who had never heard of the brand required performance creative that communicated craftsmanship, sustainability credentials, and product quality rather than just product features.
04 SOLUTIONSBRAD TECHNOLOGY | Shopify Build | SEO-Native From the First Line of CodeBRAD TECHNOLOGY built the Hoche Paris Shopify store as a brand-ready, search-optimised commerce platform from day one. Clean URL architecture, logical site hierarchy, schema markup across product and collection pages, Core Web Vitals compliance, and mobile-first performance were all implemented as development requirements rather than post-launch tasks. Collection pages were built and optimised around Hoche Paris's core product categories, including men's leather laptop bags, leather backpacks, leather handbags for women, sling bags, and convertible bags, each structured to capture high-intent search queries across India from the moment the store indexed.Internal linking frameworks, canonical configurations, and meta architecture were implemented throughout the build, giving the domain the strongest possible foundation for organic growth in a competitive, established search landscape. The result was a store that looked like a luxury brand, performed like a high-speed commerce platform, and ranked like a site with authority from its first week live. BRAD ADVERTISING | Pre-Launch Campaign | Building Demand Before the Store OpenedRecognising that launching a premium brand cold into a market is a waste of paid budget, BRAD ADVERTISING structured a dedicated pre-launch campaign to build brand awareness, generate early interest, and warm the audiences that Meta Ads would target from launch day. Teaser content, brand storytelling around Hoche Paris's Parisian design and Indian craftsmanship positioning, and ethical manufacturing credentials were deployed across social and paid channels in the weeks before launch, building the anticipation and trust signals that a premium buyer needs before they are ready to purchase.The pre-launch programme ensured that when the store went live, it did not launch into silence. It launched into an audience that already knew what Hoche Paris stood for. BRAD ADVERTISING | Social Media | 0 to 8,000 Followers in 120 DaysSocial media was built as a brand-building and conversion channel simultaneously. A content programme rooted in Hoche Paris's core brand narrative, Parisian elegance, Indian artisan craftsmanship, ethical production, and functional luxury for the modern professional, was developed and executed across Instagram and primary social platforms. Performance creative informed by paid media data shaped organic content decisions, and organic content engagement informed paid audience targeting, creating a feedback loop between the two channels that accelerated growth in both.From zero followers at launch, Hoche Paris reached 8,000 engaged social media followers within 120 days, an audience built on genuine brand affinity rather than paid follower acquisition, representing a community of potential buyers already invested in the brand before their first purchase. BRAD ADVERTISING | SEO, Meta Ads & Performance Creative | 5.8x ROASWith a warm pre-launch audience, a converting Shopify store, and organic social momentum already building, BRAD ADVERTISING activated the full Meta Ads performance programme. Creative strategy was built around Hoche Paris's hero products with performance creative developed to communicate premium quality, ethical origin, and functional versatility to India's urban professional buyer.Campaign architecture covered cold audience acquisition targeting India's metro-based premium buyers, warm retargeting across social engagers and site visitors, and retention campaigns for early purchasers. Budget allocation shifted dynamically toward the highest-returning creative and audience combinations as data accumulated. The programme delivered a 5.8x ROAS, establishing Hoche Paris as a brand capable of generating premium returns from paid investment from its earliest trading weeks. The SEO programme, built on the technically sound Shopify foundation delivered at launch, focused on earning Google first page rankings for Hoche Paris's core commercial and informational search queries across India. Structured content, FAQ schema, editorial blog content addressing buyer questions around leather quality, bag functionality, ethical craftsmanship, and style guidance, and geo-targeted visibility across India's key metro markets were all developed and deployed as compounding organic assets. Google first page rankings across primary product category queries were achieved, delivering organic traffic and organic revenue that reduced Hoche Paris's dependence on paid media and lowered overall customer acquisition cost as the brand scaled.
05 OUTCOMESA FULL-SERVICES BRAND LAUNCH
01
Pre-Launch Investment Pays Back at Launch and Beyond
Building brand awareness, social presence, and warm audiences before the store opened meant Hoche Paris's paid media programme launched into a receptive market rather than a cold one. The pre-launch campaign was the structural reason Meta Ads delivered 5.8x ROAS from the earliest weeks of trading rather than requiring months of audience learning to perform efficiently.
02
SEO and Paid Running Together Builds a Brand That Does Not Depend on Either Alone
Google first page rankings and 5.8x Meta Ads ROAS operating simultaneously gave Hoche Paris two independent, compounding revenue channels. Organic search reduced paid acquisition cost. Paid media accelerated brand recognition that strengthened organic click-through rates. The BRAD oneGROUP cross-functional model, where BRAD TECHNOLOGY's SEO intelligence and BRAD ADVERTISING's paid media data inform each other in real time, was the structural reason both channels performed faster than either could have independently
03
Community Built on Brand Truth Scales Faster Than Paid Followers
8,000 social followers built on Hoche Paris's genuine brand story, Parisian design, Indian artisan craftsmanship, and ethical production, represents an audience with real purchase intent. Content rooted in authentic brand values outperformed generic product-led social content at every stage of the programme, confirming that for a premium D2C brand entering a new market, the most efficient long-term growth investment is brand truth communicated consistently across every channel from day one
READY TO LAUNCH YOUR BRAND THE RIGHT WAY?
Hoche Paris went from zero presence to Google page one, 8,000 followers, and 5.8x ROAS in 120 days. If your brand has the vision, BRAD oneGROUP has the full-stack system to build it, launch it, and scale it.
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