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Shopify Hydrogen & Oxygen - Headless Commerce on Shopify Plus

Hire Our Headless Commerce Agency

With their new headless frameworks, Hydrogen & Oxygen, Shopify revealed their interest in headless commerce. And along with it, changes and enhancements that will undoubtedly draw the attention of major companies and aspirational e-commerce managers to this platform

We’re Shopify Plus experts, with over 200+ Shopify sites built and launched, including 10 Plus builds for iconic brands. We provide strategic advice and Shopify expertise with a consultative approach, to help our clients realise their ambitions through pixel perfect Shopify stores, strategies and software

Shopify Hydrogen & Oxygen

Shopify's response to a simpler, more streamlined, headless build for developers and more engaging shopping experience for customers is Hydrogen. React-based bespoke stores with more customising options that can be developed fast and don't affect site speed are made possible by Shopify's new framework, which is based on React. The combination of a variety of technologies by Hydrogen, including those from our partners Nosto, Contentful has enabled the creation of dynamic user experiences in addition to great site performance

You can host Hydrogen shops directly on Shopify Plus thanks to the Oxygen Shopify hosting platform. We heartily endorse this. Normally, hosting frameworks with headless requires a third-party platform, but Oxygen eliminates that requirement. Instead, you may launch several distinct Hydrogen storefronts to preview, share, test, and experiment with by seamlessly integrating with Shopify's Storefront API

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Oxygen was developed to provide great worldwide selling experiences and to endure heavy concurrent traffic for major events like Black Friday without the risk of crashing. It's obvious that a major platform, Shopify, investing in and launching this route to headless for their merchants will directly impact how brands consider building their e-commerce stores for the future. Let Brad advertising experts build a shopify website for you with ease and according to your preferences.

Headless Commerce

By separating your front-end design from your back-end system using headless commerce, you can publish content to any platform. Without restrictions, incorporate any coding language, such as React or NextJS. The possibilities are unlimited when using Contentful's robust headless CMS in combination with Shopify Plus.For high-growth brands with particular requirements, Brad Experts harnesses the power of headless eCommerce, JAMStack, and Shopify Plus. We'll collaborate with your team to provide advice on the top options for fostering business expansion.


Shopify Experts
To become a ‘Shopify Expert’ is relatively straightforward: there is no real qualification process and there is no official Shopify Expert accreditation. If someone tells you they are a qualified Shopify expert, it doesn’t mean anything in real terms. The agency or freelancer simply needs a Shopify Partner account and can then ask Shopify for access to the Experts marketplace once they have demonstrated a basic level of expertise

Shopify Partners
Our outstanding Shopify client portfolio led to BRAD ADVERTISING being accredited by Shopify as a Shopify Partner & Shopify Plus Experts – one of the first 10 in the UK, 3 in the India, and 100 in the world to receive this endorsement.
As a Shopify Partner, BRAD ADVERTISING is certified by Shopify for technical skills and ability to work seamlessly on Plus: to migrate, integrate, build and grow merchant businesses on the Plus platform. Our team has world-class industry and platform expertise, and we use that to provide solutions for high-growth businesses.

They are different concepts, so one is not better than the other, but they are used in different situations. If yours is a brand new site, or your conversion rate is meagre, then multivariate testing may be the best way to go. They offer an advantage in that a full website redesign for a newer, less established brand may result in the drastically increased conversions needed faster. With fewer traffic issues, the longer A/B testing process is often more efficient for a more established site.

Most websites have almost countless elements that could, in theory, be A/B tested to increase conversions potentially. But testing every button, every image, every text path is not needed. The best way to determine what to test is to analyse traffic data and determine where the biggest opportunities for change might lie, and then plan to test there.

If you want the textbook definition, opinion actually varies widely and can be anywhere from 4-20%. But a better answer is that a good conversion rate is higher than the one you have now because any business aims to improve continually. A good conversion rate all depends on what you are measuring and your industry type. For example, if you are doing an email opt in campaign, a rate of 5-15% may be average but 20-25% starts to be able to be more successful. For some apparel niches, a rate of 2-5% is the industry average. For this reason, it is best to consult a CRO expert in order to see what you may have to do to improve.