Ted Ferde

Ted Ferde is Travel & holiday wear brand for women & men

Vist Website

Services

Bespoke design & Development
Shopify 2.0 & SEO development
Editorial Wire-framing & Development
Third Party API Integration
Custom API Integration
Payment Gateway & Shipping Integration

Tech partners

Shopify
Google
Razorpay
Shiprocket

The ask

Ted Ferde, the most popular Western outfits and travel wear company in India for both men and women, set out to create an empire of luxury clothing defined by classic silhouettes, high-quality detailing, and unmatched materials. Since the beginning, Ted Ferde received attention and appreciation from major publications and celebrities, but the brand's expectations were not being met by the user experience and conversion on its eCommerce shop.
Ted Ferde approached to Brad Experts at a period of rapid brand expansion, limited by a predefined tech stack and visual merchandising skills. The assignment given to Brad Experts was to look innovative ways to improve and optimise the brand's Shopify Plus online presence

Tech partners

Shopify
Google
Razorpay
Shiprocket

The ask

Ted Ferde, the most popular Western outfits and travel wear company in India for both men and women, set out to create an empire of luxury clothing defined by classic silhouettes, high-quality detailing, and unmatched materials. Since the beginning, Ted Ferde received attention and appreciation from major publications and celebrities, but the brand's expectations were not being met by the user experience and conversion on its eCommerce shop.
Ted Ferde approached to Brad Experts at a period of rapid brand expansion, limited by a predefined tech stack and visual merchandising skills. The assignment given to Brad Experts was to look innovative ways to improve and optimise the brand's Shopify Plus online presence

The solution

Brad Experts utilised its teams of UX designers, strategists, tech experts, and project managers to create an experience that highlights creativity and utility. We engaged Ted Ferde's audience across many touchpoints, all while placing them at the centre of a smooth and enhanced online experience.
Our key areas of focus in this project were brand integration, optimised UX/CX, and improved category organisation and customer journey. After that, creating a new digital home base and redesigning it will help the business establish long-term connections with its target customers.

The Results

Brad Experts are constant in its commitment to enhancing Ted Ferde' online presence and making sure that customers have a smooth and satisfying experience. Our ongoing assistance for conversion rate optimisation is evidence of this commitment

92

GT Matrix & Google Page Insights Score

0%

Website downtime during migration

Improved CX

Customer experience improvements that increased sales.