Social Media Marketing & Indian Marketplace Launch

Project Overview

NBA teamed up with BRAD ADVERTISING to launch brand in India with digital platforms and all the stylish facets of their brand. NBA’s consumers are perceptive, insightful and fashion-forward people who know what they like. A compelling part of our project is to ensure that the brand’s universal reputation is validated- its cosmopolitan brand personality is preserved and intensified. We settled on working with the NBA’s team on a design project whose focal point lied in evolution – not revolution while also introducing a quality receptive experience to the Indian audience!

Some of the highlights from our campaign include:

  •  Social Media Marketing
  •  Digital Marketing/SEO
  •  Indian Marketplace Launch
  •  NBA store launch at Jabong


Shopify Plus instances for key sales territories.


Weeks to launch from project commencement.


BAO project team members.


Full-scale data migration.

Technologies and providers

We, at BRAD ADVERTISING utilize some of the most best tools in our eCommerce array to acquire the project over line in a strenuous and demanding time frame!