Lyra Innerwear

Comfortable, Made-to-fit Leggings in India

Vist Website

Services

Advanced Discovery
Shopify 2.0 & SEO development
UX/UI Design
Custom Features Development
Custom Functionality Development
Editorial Wire-framing & Development
Reviews and loyalty
Payment Gateway
Shipping Integration

Tech partners

Shopify
Google
Automizely
Promap
Oxi social
Facebook
Return Prime

The ask

Lux Industries brand Lyra came to us ready for a fresh start online. According to their aim of producing inclusive women’s apparel wear that inspires everyone, the brand at that time had a sizeable offline (retail) business. They also had a vision of turning clients quickly into loyal ones.
Before assisting with their demands for user-experience design for both their e-commerce website and mobile app, Brad experts was hired to give an e-commerce assessment and plan.
Lyra aimed to accomplish three main objectives: improve conversion rates, minimise page loads, and provide a shopping experience that meets the high standards of the brand

Tech partners

Shopify
Google
Automizely
Promap
Oxi social
Facebook
Return Prime

The ask

Lux Industries brand Lyra came to us ready for a fresh start online. According to their aim of producing inclusive women’s apparel wear that inspires everyone, the brand at that time had a sizeable offline (retail) business. They also had a vision of turning clients quickly into loyal ones.
Before assisting with their demands for user-experience design for both their e-commerce website and mobile app, Brad experts was hired to give an e-commerce assessment and plan.
Lyra aimed to accomplish three main objectives: improve conversion rates, minimise page loads, and provide a shopping experience that meets the high standards of the brand

The solution

In order to understand the brand's present strengths and limitations, our team began the project by conducting an extensive discovery. The revised site design and content kinds were then outlined in a production plan. Our designers simultaneously put together a number of creative direction possibilities. After receiving Lyra's consent, we started creating the new, robust site incorporating all the data we had learned through the discovery.

Lyra had a cutting-edge online presence after streamlining the navigation, cleaning up the collection and product description pages, and making sure the brand narrative was reinforced on all aspects of the site. For Vitality, Metafields created a strong site that felt like its own experience while being connected to the Lyra brand. For the separate companies, it also created streamlined product and collection themes. Specifically tailored features, reviews, and filters have been created by us
We created the unique Shopify shop and developed a whole new user experience. Since page speed was crucial to the brand, we went above and above to improve performance

The Results

The website for Lyra features stunning products and brand, has a quick load time, and offers a better user experience.
Page load times for desktop and mobile devices have been 10X’d. Brad Advertising's team was successful in delivering the project as per the goals of the brand

91

GT Matrix & Google Page Insights Score

0%

Website downtime during migration

10X'd

Page load speed on desktop and mobile devices

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