Lyra Innerwear

In order to understand the brand's present strengths and limitations, our team began the project by conducting an extensive discovery. The revised site design and content kinds were then outlined in a production plan. Our designers simultaneously put together a number of creative direction possibilities. After receiving Lyra's consent, we started creating the new, robust site incorporating all the data we had learned through the discovery.

Lyra had a cutting-edge online presence after streamlining the navigation, cleaning up the collection and product description pages, and making sure the brand narrative was reinforced on all aspects of the site. For Vitality, Metafields created a strong site that felt like its own experience while being connected to the Lyra brand. For the separate companies, it also created streamlined product and collection themes. Specifically tailored features, reviews, and filters have been created by us
We created the unique Shopify shop and developed a whole new user experience. Since page speed was crucial to the brand, we went above and above to improve performance