Auruhfy

Auruhfy is a homegrown sustainable design and home-decor brand which accentuates on blending traditional Indian crafts and textiles keeping in mind the importance of sustainability

Vist Website

Services

Paid Performance Marketing
Paid Social
Programmatic

Tech partners

Shopify
Google
Facebook
Instagram

The ask

Auruhfy is a homegrown sustainable design and home-decor brand which accentuates on blending traditional Indian crafts and textiles keeping in mind the importance of sustainability, because the region has few stores and little brand recognition.

The goal of Brad Advertising was to attract high-quality visitors to the website, increase conversions and raise awareness of the Auruhfy brand and their product range

Tech partners

Shopify
Google
Facebook
Instagram

The ask

Auruhfy is a homegrown sustainable design and home-decor brand which accentuates on blending traditional Indian crafts and textiles keeping in mind the importance of sustainability, because the region has few stores and little brand recognition.

The goal of Brad Advertising was to attract high-quality visitors to the website, increase conversions and raise awareness of the Auruhfy brand and their product range

The solution

The large rise in website traffic has resulted in a drop in traffic engagement time throughout the website as a result of the focus on expanding reach to raise brand recognition of Auruhfy. In order to increase interaction, conversions, Brad Advertising experimented with using richer formats including programmatic social and rich media.

In order to enhance total engagement time throughout its potential visitors into conversions, Brad experts extensively engaged in richer formats in addition to Paid Social.

Brad specialists were effective in boosting engagement across higher quality customers on Paid Social further in the funnel over the campaign duration

The Results

During the campaign, Brad Advertising increased interaction on Paid Social among better quality customers while achieving greater impressions. There were significant savings realized with the average number of pages each session and the decrease in bounce rates.

The brand was successfully elevated by the experience of Brad Advertising team.

9.1m

Reach

28.9m

Impressions

3.8X

Improved Conversions