Luxurious British Jewelry brand


Bespoke Homepage, Category, Product page & checkout
Bespoke Shopify Design & Development, UX & UI Design
Social Media Marketing, SEO & Paid Marketing
Bespoke Lookbook Design & Development
Shipping & Payment Gateway Integration


SAHI LONDON has secured its ascendancy as the holy grail of luxury and handcrafted jewellery brands. It has successfully sustained its perennial repute amongst the top-notch names in the jewellery industry that incur the high ground in women’s fashion.
It all came down under a roof when we developed a bespoke Shopify store for this exclusively catalogued lifestyle and jewellery brand. The whole idea hinged on highlighting the glamour and distinction a customer can explore through their luxury offerings

The Challenge

SAHI LONDON were looking to design & developed ecommerce store, along with social media, seo and brand launch internationally. They needed a cost effective platform that was fast, reliable and secure, so turned to BRAD ADVERTISING for help.
As Shopify Partners, we suggested the brand make the move to shopify. Infamous for its flexibility and function, Shopify was the perfect platform to amplify the brand’s digital growth and launch officially

The Solution

After working closely with SAHI LONDON it was clear that most of functionality related to ecommerce, and look book features, so we designed & developed a pixel-perfect, mobile-first Shopify store to help Finlay scale their direct to consumer sales.
The development needed to be seamless, with our SEO experts working closely with the development team to ensure the store maintained proper seo setups.
Using the best-in-class practices from both a visual and performance point of view, we created a modern and user-friendly Shopify store that was consistent with SAHI’s branding. To do this, we used prestige theme for luxurious mega menu and enhanced navigation around the site, categorising key products and services along the way
We updated the product pages and integrated a sleek slide-in-slide-out menu, where prescription and engraving details appear once the product has been selected. This allows the user to continue browsing without interruption.
Besides the key features, we also built in subtle functions to further enhance customer experience and brand engagement. For example, we implemented a colour swatch feature on all products, so customers can see what each product looks like in the various colours available. And we added a gift card option to the cart page, allowing customers to add personal touches to their gifts.
We developed and integrated a new Home Try-On functionality, which allows SAHI’s customers to try on a maximum of 4 frames from the comfort of their own home. Again, this strengthens customer experience because it involves less buying risk. So customers can be sure that the product they’re purchasing is the right one for them. This flexible service has proved useful during COVID-19, where customers can no longer visit brick-and-mortar stores.
Finally, SAHI highlighted how inefficient their inventory management and order processing was on their original platform. So, we integrated the shipping & payment gateway integration. The app reports on customer buying behaviour, profitability by SKU and channel, cash flow and inventory all in one place.

The Results

After working closely with Finlay & Co it was clear that most of their site traffic was coming from mobile devices, so we developed a conversion-focused, mobile-first Shopify Plus store to help Finlay scale their direct to consumer sales.
The migration needed to be seamless, with our SEO experts working closely with the development team to ensure the store maintained its current organic search positions, whilst also fixing other already existing SEO issues.



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